Legal - United Kingdom

Privacy policy

This page explains, in plain English, what Solar Britain collects when you use this website, why we collect it, and how to get in touch about it. It covers the website itself, our calculator and contact forms, and Solange, our chat assistant. Cookies and browser storage are covered in more detail in our cookie policy.

Who we are and who controls your data

Solar Britain is a UK commercial solar PV specialist. We provide indicative estimates and introductions to technical and finance partners. The data controller is:

  • GenGroup, trading as Solar Britain, registered in England and Wales
  • Company number 15716050
  • Registered office: 40 Foregate Street, Worcester, WR1 1EE, United Kingdom
  • Data enquiries: Quote@SolarBritain.com

We process personal data in line with the UK GDPR and the Data Protection Act 2018, and cookies in line with PECR. Data is held in the UK or the EEA, or under an approved UK transfer mechanism.

What we collect

  • Details you give us. Name, business name, email, phone, postcode, property type and project notes submitted through the contact form, the calculator, guide downloads or the Solange chat.
  • Usage analytics. Pages viewed, guides read, calculator starts, form submissions and chat interactions, together with a random visitor identifier stored in your browser. This is first-party and used to understand which content is useful.
  • Chat transcripts. Messages you exchange with Solange are stored so the conversation can be restored and so our team can review enquiries. Please do not share sensitive personal information in chat.

Cookies and local storage

We use a small amount of first-party browser storage that is necessary for the site to work and to measure our own content:

  • A random visitor identifier so analytics events and your chat history line up.
  • A record of your cookie choice (what you chose, when, and which notice you saw).
  • Sign-in session storage, if you use the admin or client portal.

Google Ads measurement (only with your permission). If you click Accept on our cookie notice, we load Google's advertising tag. It lets Google tell us when someone who clicked one of our Google ads goes on to request a feasibility review. Google receives your browser and device details, the page you were on, the ad click identifier and the fact that a request was sent. We do not send Google your name, email or phone number. Google uses this data as described in how Google uses information from sites that use its services. If you click Reject, no Google advertising cookies are set. You can change your mind at any time with "Cookie settings" in the footer of every page.

Why we use it

  • To respond to enquiries and prepare a feasibility review.
  • To pass qualified enquiries to our technical and finance partners, with your knowledge.
  • To improve our guides, calculator and site performance.

Our lawful bases are legitimate interests (running and improving a business website and responding to enquiries) and, where you submit an enquiry, taking steps at your request before entering into a contract.

Who we share it with

Enquiry details are stored in our CRM and hosting infrastructure, and shared with the installation or finance partner best suited to your project. Chat messages are processed by an AI model provider to generate responses. We do not sell your data.

How long we keep it

Enquiry records are kept for as long as needed to support your project and for normal business record-keeping. Analytics events and chat transcripts are kept in aggregate or pseudonymous form and reviewed periodically.

Your rights

Under UK GDPR you can ask for a copy of your data, ask us to correct or delete it, or object to how we use it. Email Quote@SolarBritain.com and we will respond within one month. You can also complain to the Information Commissioner's Office (ico.org.uk).

Ready to see the numbers for your roof? Try the calculator or request a feasibility review.