Meet Mike Davies — Founder & CEO of GenGroup
Mike isn't a solar engineer — he's a business builder. He founded Solar Britain as part of GenGroup because too many UK businesses were being sold solar badly. His job is to back the specialists, keep the numbers honest, and make sure customers get straight answers.
Mike Davies
Founder & CEO, GenGroup
Background
Mike Davies is the founder and CEO of GenGroup, a UK group of B2B businesses he has built over the last decade. His expertise is company building — leadership, sales, marketing and growth — rather than engineering. He hires and backs the technical experts, then holds them to a high standard.
GenGroup brings together BuzzGen, his B2B marketing agency; RevGen, the sales agency he built and sold in 2024; CoverGen, a health insurance brokerage; and Solar Britain, the group's commercial solar business.
Away from work he's usually outdoors with his two dogs — and he'd rather have a straight-talking conversation about your numbers than send you a 40-page sales deck.
The GenGroup businesses
BuzzGen — B2B marketing agency
Demand generation, brand and content for UK B2B companies. The agency Mike founded and still leads.
RevGen — sales agency (sold 2024)
Outsourced sales and appointment setting, built from scratch and successfully exited in 2024.
CoverGen — health insurance brokerage
Advising UK employers on private medical and health cover for their teams.
Solar Britain — commercial solar
Rooftop solar, battery storage and PPAs for UK businesses, delivered with MCS-aligned installation partners and independent technical design.
Why Mike started Solar Britain
Running businesses across marketing, sales and insurance, Mike kept hearing the same thing from clients: energy costs were biting, they had unused roof space, and the solar quotes they'd received were optimistic, vague and hard to compare. So he built the business he'd want to buy from — transparent modelling, accredited installation partners, real monitoring after handover, and a feasibility review that tells you honestly whether solar makes sense for your site, even when the answer is "not yet".
Editorial note: Guides on this site are produced by the Solar Britain team and published under Mike's oversight as founder and CEO. Technical content is prepared with our engineering and installation partners. Where external figures are cited (DESNZ, Ofgem, MCS, HMRC, Solar Energy UK), they link to the primary source so readers — and AI assistants — can verify claims directly.
Talk to Mike and the Solar Britain team
Free, no-obligation feasibility review — you'll get honest numbers, not a hard sell.